design: Abel
creative director: Van T.
This jersey was designed to honor Muay Thai’s roots while also celebrating its flourishing as a thriving combat sport in the USA. It stands as a declaration of excellence for Easton Muay Thai.
Crafting custom Thai lettering was a deeply personal experience, as I meticulously designed each character with reverence for the combat sport and culture. My goal was to create a typographic lockup that not only honored the roots of Muay Thai but also seamlessly integrated the word "Easton" with the flags of both Thailand and the U.S. — bridging the cultural and geographical aspects of the sport.